Advertising through social media marketing networks gave advertisers new scope to popularize their products and services among these networks ‘ regular visitors. In the initial days of Internet popularity among users, there had never been a point of discussion to choose from text ads and visual ads on a social marketing network. But with the popularity of the internet throughout the world, because of their different features, people had started to differentiate in both concepts. Most of the entrepreneurs investing in online advertising are now considering the effectiveness on social media marketing networks of both advertising media. You can find a number of advertising packages to choose from for your business on the websites for PPC campaigns, SEO services, Text Ads and link building support. Before deciding on the prominence of any advertising method, one should be aware of the advantages of visual ads and text ads.
Earlier, visual ads were considered the best marketing tool for popularizing your online business or website. The main reason for their prominence was that they can be viewed widely than any other online advertising medium due to their multicolored and noticeable appearance on the internet, similar to previously popular TV ads. In this way, advertisers should succeed in attracting visitors ‘ attention to their website or advertisements. Billions of dollars have been lost to make the concept successful, but individually these ads have not proved so effective and visual advertisers have been forced to revalue the concept of advertising on the internet, especially through visual ads.
Advantages to use visual ads:
- Visual ads provide branding to your business by popularizing your logo and your name on internet. The attractive visual ads usually entice people to visit social media marketing sites.
- Visual ads provide visibility to your product or services so that viewer can get their overview.
- Visual advertisements thoroughly convey more information about your business and products or services, and visual advertisements can do it very well. Visual ads typically tempt viewers to curiously click on them. These ads can be viewed by their visitors on social networking and marketing websites.
- The only limitation with visual ads is that they only contain one ad in one unit.
Text ads on social media marketing networks had begun to popularize along with visual ads on the internet because they are a kind of visual ads on the website of others that provide a link to visitors to reach your network. To be popular among their visitors, text ads need some certainty to be downloaded to some social media marketing network.
Advantages of Text ads on social media marketing networks
- Social media marketing sites accept text ads more prominently.
- Text advertising costs are much lower than visual advertising. Because of the artistic excellence needed to create them, visual ads cost more.
- Text ads can be created and executed easily.
- To make it more affordable, text ads can display more than one ad in one ad unit. You can increase the chances of clicking on these ads by displaying them together with your text posts in different colors. In addition to your text post, you can display more related topics in text ads.
Choosing between visual ads and text ads
While both advertising concepts on social media marketing sites are found to be effective in attracting visitors to the advertiser’s sites, they both provide advertisers with different facilities. And choosing between these two depends on the effectiveness of your advertising campaign for prospective consumers as you spend a beautiful amount on this campaign. Now you need to consider the nature of your product to decide which style of social media marketing advertising will suit you.
If your product is a kind of service or commodity like insurance, financial service, etc., then you can benefit from text ads on social media marketing network.
But if your product, whose style and appearance affects customers ‘ demands such as electronics, apparel, decorative pieces, furniture and many other things, then visual advertisements must be your choice to achieve your goal. Although to some extent these guidelines make your choice true, they are not hundred percent all the time functional. Sometimes putting a product into either category becomes difficult, and sometimes products without any visual ads are able to receive heavy viewers traffic than with visual ads. Although these guidelines must be followed when you start your advertising campaign, you can consult the experts in this field if you are doubtful in this regard. For your satisfaction, you can easily switch from one online advertising style through social media marketing sites to another.
New concept of contextual ads
On the other hand, several networks such as Google Adsense etc. had successfully launched the concept of contextual ads that presents a mixture of text ads together with visual ads to attract prospective customers more effectively than either of the two. In this advertising style, both the previously used style became equally prominent in the field of online advertising on social media marketing networks. This new concept has shown that none of the two ads, visual ads and text ads, are inferior to others. In making a product popular among customers, both have their own prominence. Since colorful visual ads can attract customers through their visual beauty, text ads attract customers by providing them with comprehensive product information and both are equally important to attract the customer to your website.
So you should use your own reasoning to decide which is better for social media marketing, text ads or visual ads.